Who We Are

Kim, Luci, Sarah, & Evelyn

In 2016, Mile Up took root with a vision sprouted from a need to nurture small businesses in their growth through marketing. Mile Up Marketing pays tribute to our beloved town of Lead, perched at 5280 feet above sea level.

With a combined 25+ years in cultivating marketing landscapes, Mile Up Marketing specializes in web design, graphic design, digital advertising, and social media management.

Our passion mirrors tending to a lush garden, where we take joy in nurturing the seeds of a business or organization’s brand. We sow strategic seeds together, envisioning their growth – from the aesthetic bloom of logos to the deep roots of mission and values. Just as a skilled gardener, we cultivate identities, nurturing businesses from tender shoots to full blossoms.

We thrive as the caretakers of a company’s marketing needs. Instead of an internal marketing department, we are the gentle rain and warm sunlight for businesses and non-profits, tending to their growth through website development, advertising, and social media management

In 2021, Mile Up Marketing added Evelyn, enriching our garden with her expertise. Today, we’ve cultivated a thriving ecosystem of four, with Sarah Canida joining as another vibrant bloom in our garden of growth


Luci Seid

Owner/Web Designer

Luci, a graduate from Northern State in Aberdeen with a degree in Management and Marketing, brings a wealth of experience to our team. Prior to founding Mile Up Marketing, she served as the Marketing Director for two casino resorts. Luci is our expert in web design and digital advertising, ensuring our clients receive top-notch solutions tailored to their needs. 

Kim Borsch

Owner/Graphic Designer

Kim’s journey began in the Marketing Department of a casino resort, where she excelled as their Event Coordinator. She’s the creative powerhouse of our team, demonstrating exceptional talent in graphic design. Furthermore, she serves as the adept social media manager for various business and non-profit accounts, showcasing her multifaceted skills. 

Evelyn Groeger

Marketing Specialist

Evelyn, a graduate from the University of Sioux Falls with a degree in Graphic Design and minors in Marketing and Media Studies, joined our Mile Up Team in 2021. Since then, she has played a pivotal role in overseeing various projects, including graphic design and web design, showcasing her expertise and dedication. 

Sarah Canida

Marketing Influencer

With 15 years of social media mastery, Sarah Canida is our Marketing Influencer extraordinaire. Her infectious charm and creativity make her the perfect partner for clients seeking a robust online presence. As a trailblazer in the industry, Sarah goes beyond the traditional social media specialist role.

Known for her captivating Facebook Live videos and original content, Sarah effortlessly attracts a broad audience. Her expertise extends to crafting compelling Social Media Reels, adding a dynamic touch to our clients’ digital strategies.


What's your favorite food?

Luci: Wine

Kim: Chips & Salsa

Evelyn: Hibachi steak, rice, and noodles.

Sarah: Spicy Nepalese

How many pets do you have?

Luci: Waylon – St. Bernard/Gigantic ball of floof and slobber

Kim: Mr. Thomson – Pomeranian/Pekingese/Poodle/All attitude

Evelyn: Cha Cha, Spook, Winnie, and Tigger – Best cats ever

Sarah: Stevie Licks (Shorkie) Milli Vanilli (Mini Aussie)

What do you like doing in your free time?

Luci: Puzzling and spending time with family

Kim: Hiking with doggo, snowboarding and puzzling

Evelyn: Hiking, kayaking, paddle boarding, biking and camping

Sarah: Sauna & cold plunge in creek, yoga, theatre, outdoors dinner with friends and spending time with my children.

Would you rather live in a world with Pokémon or dinosaurs?

Luci: Pokémon because that’s all my young boys talk about so I feel we are already friends.

Kim: Dinosaurs because I’ve always wanted to ride a triceratops.

Evelyn: Pokémon because I’d like a Munchlax to be my food buddy.

Sarah: I don’t know anything about Pokémon and living with dinosaurs sounds like an adventure, so dinosaurs it is!